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How ATS Infrastructure is Positioned to Benefit from the Current Luxury Homes Boom


Surge in Demand for Luxury Housing

According to the Luxury Outlook Survey 2024 report released by India Sotheby’s International Realty (ISIR), 71% of Ultra-High-Net Worth Individuals (UHNIs) and High-Net-Worth Individuals (HNIs) have shared that they have plans to invest in luxury real estate in the next 12-24 months. They are driven by the idea of owning a fancy 3 or 4-bedroom apartment and are keen because of the long-term appreciation value it fosters.

ATS Infrastructure’s Foray into Luxury Projects

ATS Infrastructure, a leading real estate company in NCR, has forayed into luxury housing development and has key projects in Noida, Greater Noida, and Gurugram. For Example- ATS Knightsbridge, ATS Picturesque Reprieves Phase 1 & 2, ATS Kingston Heath, ATS Golf Villa, ATS Triumph, and are some of the luxury housing projects by ATS Infrastructure in Noida, Greater Noida, and Gurugram. The ATS Group News section is filled with important announcements related to project launches and new outings.

According to a CBRE report, Indian luxury housing sales underscored an increase of 97% in the first nine months of 2023 showcasing a euphoric escalation in the demand for luxury residences in three major realty markets such as Delhi-NCR, Mumbai, and Hyderabad. In its entirety, it is observed that the luxury real estate sector not only enjoys a fabulous growth potential but also exhilarating consumer demand.

ATS Infrastructure’s Luxury Projects

ATS Triumph

ATS Triumph is an ultra-luxury project by ATS Infrastructure located in Sector 104 along the Dwarka Expressway. It is a low-density housing society encompassing 2 green-facing 3 and 4-bedroom apartments with a Family Lounge and Servant’s Quarter on each floor. It is also outlined with luxe features such as 2 Master Bedrooms, 2 Clubhouses, and 2 Swimming Pools. Spread across 12 acres, ATS Triumph encloses Lush Podium Greens and Expansive Open Areas and comprises 8 towers and 443 homes. This project is a godly amalgamation of classic luxury blended with modernist vision, entailing homes with Latest Wireless Technologies, Imported Marble, Wooden Flooring, Granite Counters, Premium Fixtures, Modular Wardrobes, and Integrated Air Conditioning. It also has 2 Clubhouses, 2 Swimming Pools, Concierge Services, and 7 acres of Open and Landscaped Greenery.

ATS Pristine Golf Villas

ATS Pristine Golf Villas, embodying the essence of ‘Nature-Inspired Living’, presents exquisite villas sprawled across plots of 500 and 350 square yards, located in Noida’s Sector 150. These villas boast spacious bedrooms that seamlessly connect to stunning vistas via attached balconies. The amenities include a Basement home theater with a Bar and Hall, a Family room on each floor offering panoramic views, and a luxurious Swimming Pool. Throughout the villas, wooden flooring, anti-skid ceramic, and chrome-plated fittings adorn the bedrooms, balconies, and bathrooms, while imported marble enhances the living room and master bedroom floors. To ensure structural integrity, ATS Group Noida has incorporated an earthquake-resistant RCC framework, showcasing its dedication to eco-friendly construction. Additionally, state-of-the-art brand-locking systems have been integrated to enhance overall security measures.

ATS Knightsbridge

Spanning over 6 acres within Noida’s Okhla Bird Sanctuary vicinity in Noida’s Sector 124, ATS Knightsbridge stands as a distinguished segment of the esteemed ATS luxury project portfolio. Comprising 5 towers, it presents an exclusive floor housing concept adorned with meticulously landscaped greenery, pathways, arches, and spacious corridors devoid of columns, crafted under the expertise of Padma Bhushan awardee Hafeez Contractor. ATS EXPERTISE, a subsidiary of ATS Design Company, in collaboration with HBO studio and Illuminate Lighting Design Company, has been enlisted to craft the opulent interiors of ATS Knightsbridge.

The project offers an array of recreational amenities including a Badminton Court, Open Air Theatre, Cricket Pitch, Basketball Court, Football Ground, Swimming Pool, Health Club, Gymnasium, Multipurpose Hall, and Tennis Court. The Gymnasium boasts modern equipment, while tennis courts, basketball areas, and a dedicated meditation space cater to diverse needs. Luxury features extend to a children’s play area, a 30-seater mini theatre, a business center, a high street shopping center, and paved plazas with gazebo seating. Security is prioritized with 5-tier security measures, round-the-clock concierge service, and EV charging points in parking zones.

The independent floor residences feature Satvario Spanish countertops, European modular kitchens, sunlit balconies, storage rooms, and servant quarters accessible from outside entrances. Lavish restrooms are adorned with black Marquina marble, gold accents, separate tubs, shower enclosures, dressing areas, impressive harvest-moon mirrors, and toughened windows. Hand-picked furniture from renowned brands such as Eichholtz, Jonathan Adler, Hacienda, Pottery Barn, Bloomingdales, Westelm, and Shades of India adds to the apartments’ aesthetic allure.

ATS Picturesque Reprieves

Situated in Sector 152 Noida, ATS Group Noida, renowned for its selection of exquisite architectural themes, opted for Spanish architecture as the defining element of Picturesque Reprieves. Comprising angelic towers housing 3 and 4-bedroom apartments overlooking verdant landscapes, the project exudes the essence of Spanish architectural charm through arcades, cornice moldings, exposed rafters, and stucco finishes, evoking a feeling of lavish grandeur among its inhabitants. Picturesque Reprieves boasts a splendid Clubhouse, a symbol of architectural finesse, adorned with landscaped courtyards/patios, intricately crafted railings, and windows crowned with green clay rooftops. It enjoys excellent connectivity to the Noida-Greater Noida Expressway, Yamuna Expressway, Jewar International Airport, and Aqua Line’s Sector 148 metro station. One of its standout features is its central location amidst corporate hubs, prestigious educational institutions, schools, and business districts, all conveniently nearby.


How ATS Infrastructure is Positioned to Benefit from the Current Luxury Homes Boom

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