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United States Toy Market, Size, Share, Growth and Key Players | Forecast (2024 – 2030) | Renub Research

Renub Research has recently published a report named ” United States Toy Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2030,” providing a detailed industry analysis that consists of market share insights. Furthermore, the report encompasses a study of competitors and regions and the recent growth in the United States Toy Market.

United States Toys Market is predicted to develop at a compound annual growth rate (CAGR) of 6.05% between 2023 and 2030. Toy companies now perform globally, getting access to a much broader array of materials, technology, and production competencies, leading to the development of present day toys previously unimaginable. The growth of e-trade made it simpler for those corporations to gain new markets, intensifying competition, decreasing prices, and increasing toy options. Niche toys tailored for specific interests and age groups are gaining popularity as are in search of parent’s customized alternatives for children. This growth of alternatives brings several benefits to United States toys market, which includes heightened competition and innovation, reduced costs, and more inclusivity, supplying characters and subjects from numerous cultures and backgrounds. Consequently, youngsters gain from more potent access to excellent, culturally numerous toys that cater to person needs.

In the U.S. toys market, innovation is a key driver of consumer engagement, income, and profitability, leading to improved toy quality, safety, and play experience for children. Innovations involve advanced materials and technology, like 3D printing and artificial intelligence, ensuing in particular, interactive toys. There is a growing demand for academic toys merging fun and learning together with science and math. Toy corporations are also emphasizing inclusivity and sustainability, producing eco-friendly, recyclable toys, and enhancing access for kids with disabilities. Examples of innovation consist of smart toys, educational robots, subscription toy services, and AR/VR toys, making sure captivating and interactive play experiences. These efforts always engage kids and enhance the market for parents. Hence, United States Toys Market is expected to grow to approximately US$ 46.19 Billion by 2030.

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Also, adapting to evolving consumer preferences is vital in the United States toys market. To meet these changing demands, toy companies are crafting toys which can be instructional, inclusive, sustainable, and immersive while harnessing new technology like artificial intelligence. These shifts in patron choices bring forth several tremendous effects. They propel the introduction of innovative and engaging toys that offer education for kids. Also, the point of interest on inclusivity and diversity guarantees toys cater to all youngsters, and sustainability efforts advantage the surroundings, collectively reshaping the toy market to align with evolving client needs.


Outdoor and sports toys hold a significant presence in the United States toys market.

Crucial for an active American lifestyle, outdoor and sports toys encourage kids to embrace physical activities outdoor. This product category offers a diverse range, which includes balls, bats, bikes, and scooters, catering to various ages and interests at cheap rates. Beyond play, these toys foster essential abilities like teamwork and coordination. Favorites encompass multi-sport balls, baseball bats, versatile scooters, and outdoor playsets with mountain climbing and swinging functions. Favorable climates within the U.S. allow year-round outdoor play, and a robust youth sports culture bolsters demand. Extensive advertising efforts solidify their popularity, making them crucial to the U.S. toy market, promoting physical activity, fun, and talent improvement in children.

Toys Segmentation – The United States Toys Market has been covered from eleven viewpoints.

  1. Action Figures and accessories
  2. Arts and crafts
  3. Building Sets
  4. Dolls
  5. Explorative and other Toys
  6. Games/Puzzles
  7. Infant/Toddler/Preschool Toys
  8. Outdoor and Sports Toys
  9. Plush
  10. Vehicles
  11. Youth Electronics


E-commerce is experiencing substantial growth in the United States toys market.

E-commerce, quite convenient for parents, permits them to shop for toys from home, that is especially appealing to people with young children unable to visit physical stores. Online stores provide a considerable toy selection, free from physical space constraints, even offering niche interest objects unavailable in brick-and-mortar shops. E-commerce gives competitive pricing due to lower overhead and exclusive discounts. Swift, reliable shipping is vital for pressing toy needs, with many e-commerce retailers imparting cost-effective or free transport. Mobile shopping’s rising reputation in addition drives e-commerce growth in the U.S. toys market.

Sales Channel – The United States Toys Market has been covered from five viewpoints.

  1. E-commerce
  2. Specialty
  3. Discounters
  4. Department Stores
  5. Others


Competitive Landscape.

Mattel Inc., Hasbro Inc., Lego, Spin Mater Corp., Vtech, Manhattan Associates, Funko, and JAKKS Pacific dominate the toys market in the United States.

Company Insights.

  • Overview
  • Recent Development and Initiatives
  • Sales Analysis

Analysis of the companies present in the United States toys market.

  1. Mattel Inc.
  2. Hasbro Inc.
  3. Lego
  4. Spin Mater Corp.
  5. Vtech
  6. Manhattan Associates
  7. Funko
  8. JAKKS Pacific


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Renub Research is a Market Research and Information Analysis company with more than 15 years of experience in Research, Survey, and Consulting. Our research helps companies to take business decisions: on strategy, organization, operations, technology, mergers & acquisitions, etc. Till now we have published more than 7000 syndicated reports and worked on more than 500 custom research projects. Currently, we are supplying data to EMIS, Bloomberg, Thomson Reuters, etc. We support many blue-chip companies by providing them with findings and perspectives across a wide range of markets.

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United States Toy Market, Size, Share, Growth and Key Players | Forecast (2024 – 2030) | Renub Research

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